|Mavis & Osborne||Pasture Restaurant||Portrait by Fredrik Magne|
Aimee Magne is a photographer and stylist based in West Auckland and Stockholm, Sweden. She shares her home with husband Fredrik and cat Milla – all eagerly awaiting the imminent arrival of baby Astrid.
Aimee grew up in Tauranga and Mount Maunganui before studying business in Auckland and the Swedish city of Gothenburg. Leaving behind Aimee followed her passion of creating nourishing raw plant based foods – studying at a raw culinary school in LA. On returning to NZ, a combined love of food and visual presentation led naturally to photography.
Aimee’s is influenced by life in Stockholm, a passion for mid-century architecture and a love of Japanese simplicity. Our fleet footed friend was an accomplished middle to long distance runner, before a hip injury led her down the less jarring path of yoga. She’s deeply inspired by a few close friends and family, and feels most in touch with herself living and being close to the sea.
Aimee’s shoot last year for The True Honey Co. provided us with many a beautiful image to use. So we were thrilled when she agreed to share her words with us this time, along with her pictures. We caught up with her this month’s cosy chat to find out what she’s working on, listening to, and cooking for friends.
Tell us what you’re up to right now.
Styling and photographing recipes for a book by a lovely and knowledgeable woman in NZ's wellness space. I also photograph regularly for stylist Amber Armitage on various projects. Whilst not quite current, I feel so privileged to have been a part of Megan May's latest cookbook "Little Bird Goodness", which is due out any day now. Here I assisted photographer Lottie Hedley and styled alongside Amber Armitage, Meg and Maria Salom Fernandez.
What are the biggest challenges to owning and running a creative business?
Many things, however working alone and inconsistency in work is something I struggle with as well as not letting my insecurities get the better of me. I have a relatively quiet voice hence promoting myself on social media can at times be overwhelming.
You named your business hope and organic – what do each of those things mean to you?
Nowadays I run my photography business under my own name – Aimee Magne, however hope and organic was the name of my food blog when I first ventured out doing my own thing. As corny as it might seem, hope and organic represented my love of organic plant based food and my desire to make my hopes and dreams my ‘everyday’ in a career sense. ‘Hope’ also happened to be the name of my favourite Stockholm based designer at the time.
Describe the sights sounds and smells of your little corner of the world.
Earlier this year we bought our first home in New Zealand. It is an untouched late mid-century home with an abundance of wooden details and windows. We are surrounded by native trees and bush and it feels like we live high up in a treehouse, although you can still see glimpses of the city. We live only a half hour from Piha and our Sunday routine is heading out there to walk on the beach.
What are you reading/watching/listening to?
Reading a Swedish novel ‘Blodsystrarna’ as well as a book on gentle birth and parenting. Listening to ‘Four Walls’ by Broods, an acoustic version of ‘Heartlines’ and Grace Sarah's ‘Underwater’.
Which three ingredients are absolutely indispensable in your kitchen/fridge/pantry?
Tough question! Kale, homemade brazil/almond nut milk, avocado or cacao.
How do you like to use Manuka honey?
I use Manuka honey in dressings, on quinoa porridge, and in a berry smoothie.
You’re throwing your ultimate dinner party. Who’s on the chairs, and what’s on the table?
Actually, before Astrid arrives I am yearning to have a simple dinner with a few close and creative friends I hold dear. I really just want to be in the same room with people who love and support me, before life changes! On the table will be candles and a simple plant based meal that perhaps we will prepare together. Most likely a massaged kale, fennel (or beetroot) and apple salad with a citrus dressing, homemade nut cheeses, crackers, sauerkraut, avocado and baked sweet potato or quinoa. For dessert – fresh seasonal fruit and raw chocolate, or a cacao avocado mousse.
Find Aimee online
Portrait (by Fredrik Magne)